{"id":8403,"date":"2026-07-08T17:06:20","date_gmt":"2026-07-08T15:06:20","guid":{"rendered":"https:\/\/dev.bluelevel.ch\/privacy-policy\/"},"modified":"2026-07-09T16:40:46","modified_gmt":"2026-07-09T14:40:46","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/shop-ch.webrakete.ch\/en\/privacy-policy\/","title":{"rendered":"Privacy Policy"},"content":{"rendered":"    <div class=\"bl-legal-content bl-legal-content--privacy\" data-legal-document-id=\"8443\" data-legal-context=\"ch_en\" data-legal-language=\"en\">\n        \n        <div class=\"bl-legal-content__body\">\n            <h1>Privacy Policy<\/h1>\n\n<div>We commit ourselves to a responsible \r\nhandling of your personal data. Consequently, we take it for granted \r\nthat we comply with the legal requirements of the Swiss Federal Data \r\n\r\nProtection Act (DSG), the Ordinance to the Federal Data Protection Act \r\n(VDSG), the Telecommunications Act (FMG) and, where applicable, the \r\nBasic EU Data Protection Ordinance (EU-GDPR). \r\n\r\nThe EU recognises that Swiss data protection law guarantees adequate \r\ndata protection.<br \/>\n<p>Personal data (usually referred to as \"data\" in the following) will\r\n only be processed by us to the extent necessary and for the purpose of \r\nproviding a functional and user-friendly \r\n\r\nwebsite, including its contents and the services offered there.<br \/><\/p>\n<p>According to art. 4 point 1. Regulation (EU) 2016\/679, i.e. the \r\nBasic Data Protection Regulation (hereinafter referred to as the \r\n\"GDPR\"), shall be deemed to be \"processing\" any \r\n\r\ntransaction carried out with or without the aid of automated procedures \r\nor any such series of transactions in connection with personal data, \r\nsuch as the collection, collection, \r\n\r\norganisation, sorting, storage, adaptation or modification, reading, \r\nquerying, use, disclosure by transmission, dissemination or any other \r\nform of provision, comparison or linking, \r\n\r\nrestriction, deletion or destruction.<\/p>\n<p>With the following data protection declaration we inform you in \r\nparticular about the type, scope, purpose, duration and legal basis of \r\nthe processing of personal data, insofar as we \r\n\r\ndecide either alone or together with others about the purposes and means\r\n of the processing. In addition, we inform you below about the \r\nthird-party components we use for optimisation \r\n\r\npurposes and to increase the quality of use, insofar as third parties \r\nprocess data as a result of this on their own responsibility.<br \/><br \/>We \r\nwould like to draw your attention to the \r\n\r\nfact that the information published here is subject to regular review \r\nand modification. From time to time, you may prefer to review this \r\nPrivacy Policy. <br \/><\/p>\n<p><br \/><\/p>\n<p><b>Our privacy policy is structured as follows:<\/b><br \/><br \/>I. Information about us as responsible persons<br \/>II. rights of users and persons concerned<br \/>III. Information on \r\n\r\ndata processing<br \/><\/p>\n<p><br \/><\/p><h1>I. Information about us as responsible persons<\/h1>\n<p>Responsible provider of this website in the sense of data protection law is:<br \/><\/p>\n<p>Blue Level GmbH<br \/>S\u00e4ntisstrasse 17<br \/>8280 Kreuzlingen<br \/>Switzerland<\/p>\n<p>Phone: +41 71 672 45 07<br \/>E-mail: datenschutz@bluelevel.ch<\/p>\n<p><br \/><\/p>\n<p><b>For specific questions regarding data protection, you can contact our data protection officer: <\/b><br \/><\/p>\n<p>Blue Level GmbH<br \/>Oliver R\u00f6hrsheim<br \/>S\u00e4ntisstrasse 17<br \/>8280 Kreuzlingen<br \/>Switzerland<\/p>\n<p>Phone: +41 71 672 45 07<br \/>E-mail: datenschutz@bluelevel.ch<\/p>\n<p><br \/><\/p>\n<p><b>Data protection representation in the European Economic Area (EEA):<\/b><br \/><\/p>\n<p>We have the following data protection representation pursuant to \r\nart. 27 GDPR in the European Economic Area (EEA) including the European \r\nUnion (EU) and the Principality of Liechtenstein as an additional point \r\nof contact for supervisory authorities and data subjects for requests in\r\n connection with the General Data Protection Regulation (GDPR):<\/p>\n<p>VGS Datenschutzpartner GmbH<br \/>Am Kaiserkai 69<br \/>20457 Hamburg<br \/>Germany<br \/><\/p>\n<p>E-mail: info@datenschutzpartner.eu<\/p>\n<p>&nbsp;<\/p><br \/><h1>II. Rights of users and persons concerned<\/h1>\n<p>With a view to the data processing described in more detail below, users and data subjects have the right to<\/p>\n<ul>\n<li>&nbsp;confirmation of whether data concerning them are \r\nprocessed, information on the data processed, further information on \r\ndata processing and copies of the data (cf. also Art. 15 \r\n\r\nGDPR);<\/li>\n<li>correction or completion of incorrect or incomplete data (cf. also Art. 16 GDPR);<\/li>\n<li>to the immediate erasure of the data concerning them (cf. also \r\nArt. 17 GDPR), or, alternatively, if further processing is required \r\npursuant to Art. 17 para. 3 GDPR, to the \r\n\r\nrestriction of processing pursuant to Art. 18 GDPR;<\/li>\n<li>on receipt of the data concerning them and provided by them and \r\non transmission of this data to other providers\/responsible parties (cf.\r\n also Art. 20 GDPR);<\/li>\n<li>upon complaint to the supervisory authority if they are of the \r\nopinion that the data concerning them are processed by the provider in \r\nviolation of data protection provisions (cf. \r\n\r\nalso Art. 77 GDPR).<\/li>\n<\/ul>\n<div>In addition, the provider is obliged to inform all recipients to \r\nwhom data have been disclosed by the provider about any correction or \r\ndeletion of data or the restriction of the \r\n\r\nprocessing which takes place on the basis of Articles 16, 17, para. 1, \r\n18 GDPR. However, this obligation shall not apply if such notification \r\nis impossible or involves a disproportionate \r\n\r\neffort. Notwithstanding this, the user has a right to information about \r\nthese recipients.\r\n  \r\n  \r\n  \r\n  \r\n  \r\n  \r\n  \r\n  \r\n  \r\n  \r\n  \r\n  \r\n  \r\n  \r\n  \r\n  <\/div>\n<div><br \/>\n<\/div>\n<div><b>Users and data subjects also have the right to object to the \r\nfuture processing of data concerning them in accordance with Art. 21 \r\nGDPR, provided that the data are processed by \r\n\r\nthe provider in accordance with Art. 6 para. 1 lit. f) GDPR. In \r\nparticular, an objection to data processing for the purpose of direct \r\nadvertising is permissible.<\/b><br \/>\n<\/div>\n<p><br \/><\/p><h1>III. Information on data processing<\/h1>\n<p>Your data processed when using our website will be deleted or \r\nblocked as soon as the purpose of storage ceases to apply, the deletion \r\nof the data does not conflict with any legal \r\n\r\nstorage obligations and no other information on individual processing \r\nprocedures is provided below.<\/p>\n<p><b>Server data<\/b><\/p>\n<p>For technical reasons, in particular to ensure a secure and stable \r\nInternet presence, data is transmitted to us or to our web space \r\nprovider via your Internet browser. With these so-\r\n\r\ncalled server log files, the type and version of your Internet browser, \r\nthe operating system, the website from which you switched to our \r\nInternet presence (referrer URL), the website(s) of \r\n\r\nour Internet presence that you visit, the date and time of the \r\nrespective access as well as the IP address of the Internet connection \r\nfrom which our Internet presence is used are \r\n\r\ncollected.<br \/><br \/>These data collected in this way will be temporarily stored, but not together with other data of yours.<br \/><br \/>This\r\n data is stored on the legal basis of Art. 6 \r\n\r\npara. 1 lit. f) GDPR. Our legitimate interest lies in the improvement, \r\nstability, functionality and security of our Internet presence.<br \/><br \/>The\r\n data will be deleted after seven days \r\n\r\nat the latest, unless further storage is required for evidentiary \r\npurposes. Otherwise, all or part of the data will be excluded from \r\ndeletion until an incident is finally resolved.<br \/><\/p><h4>Cookies<\/h4> <h5>a) Session-Cookies<\/h5>\n<p>We use so-called cookies on our website. Cookies are small text \r\nfiles or other storage technologies that are stored on your end device \r\nby the Internet browser you use. These cookies \r\n\r\nprocess certain information about you, such as your browser or location \r\ndata or your IP address, to an individual extent.&nbsp; <br \/><br \/>This \r\nprocessing makes our website more user-\r\n\r\nfriendly, effective and secure, as the processing enables, for example, \r\nthe reproduction of our website in different languages or the offer of a\r\n shopping basket function.<br \/><br \/>The \r\n\r\nlegal basis for this processing is Art. 6 Para. 1 lit b.) GDPR, insofar \r\nas these cookies process data for contract initiation or contract \r\nexecution.<br \/><br \/>If the processing does not \r\n\r\nserve to initiate or process a contract, our legitimate interest lies in\r\n improving the functionality of our Internet presence. The legal basis \r\nis then Art. 6 para. 1 lit. f) GDPR.<br \/><br \/>When you close your Internet browser, these session cookies are deleted.<br \/><\/p><h5>b) Third-party-Cookies<\/h5>\n<p>If necessary, our website may also use cookies from partner \r\ncompanies with whom we cooperate for the purpose of advertising, \r\nanalysis or the functionalities of our website.<br \/><br \/>Please refer to \r\nthe following information for details, in particular for the purposes \r\nand the legal basis of the processing of such third-party cookies.<\/p><h5>c) Removal \r\n\r\npossibility<\/h5>\n<p>You can prevent or restrict the installation of cookies by setting \r\nyour Internet browser. You can also delete cookies that have already \r\nbeen saved at any time. However, the steps and \r\n\r\nmeasures required depend on the Internet browser you are using. If you \r\nhave any questions, please use the help function or documentation of \r\nyour Internet browser or contact its \r\n\r\nmanufacturer or support. With so-called flash cookies, however, \r\nprocessing cannot be prevented via the browser settings. Instead, you \r\nneed to change the setting of your Flash player. The \r\n\r\nsteps and measures required for this also depend on the flash player you\r\n are using. If you have any questions, please also use the help function\r\n or documentation of your Flash Player or \r\n\r\ncontact the manufacturer or user support.<br \/><br \/>Should you prevent or \r\nrestrict the installation of cookies, however, this may lead to the fact\r\n that not all functions of our Internet \r\n\r\npresence are fully usable. <br \/><\/p><h4>Contract execution<\/h4>\n<p>The data transmitted by you for the use of our range of goods \r\nand\/or services will be processed by us for the purpose of contract \r\nprocessing and are required in this respect. \r\n\r\nConclusion and processing of the contract are not possible without the \r\nprovision of your data.<br \/><br \/>The legal basis for processing is Art. 6 para. 1 lit. b) GDPR.<br \/><br \/>We \r\n\r\ndelete the data with complete contract processing, but must observe the tax and commercial law retention periods.<br \/><br \/>Within\r\n the scope of contract processing, we pass on your data \r\n\r\nto the transport company entrusted with the delivery of goods or to the \r\nfinancial service provider if the transfer is necessary for the delivery\r\n of goods or for payment purposes.<br \/><br \/>The legal basis for the transfer of the data is then Art. 6 para. 1 lit. b) GDPR.<br \/><\/p><h4>Customer account \/ registration function<\/h4>\n<p>If you create a customer account with us via our website, we will \r\ncollect and store the data you entered during registration (e.g. your \r\nname, address or e-mail address) exclusively \r\n\r\nfor pre-contractual services, for contract fulfilment or for customer \r\ncare purposes (e.g. to provide you with an overview of your previous \r\norders with us or to be able to offer you the \r\n\r\nso-called notepad function). At the same time we will save the IP \r\naddress and the date of your registration together with the time. A \r\npassing on of these data to third parties does not \r\n\r\ntake place naturally.<br \/><br \/>In the course of the further registration \r\nprocess, your consent to this processing will be obtained and reference \r\nwill be made to this data protection \r\n\r\ndeclaration. The data collected by us will be used exclusively for the \r\nprovision of the customer account. <br \/><br \/>If you consent to this processing, Art. 6 para. 1 lit. a) GDPR is the \r\n\r\nlegal basis for the processing.<br \/><br \/>If the opening of the customer \r\naccount also serves pre-contractual measures or the fulfilment of the \r\ncontract, the legal basis for this \r\n\r\nprocessing is also Art. 6 para. 1 lit. b) GDPR.<br \/><br \/>You may revoke your consent to the opening and maintenance of the customer account granted to us at any time with future effect \r\n\r\nin accordance with Art. 7 para. 3 GDPR. All you have to do is inform us of your revocation.<br \/><br \/>The data collected in this respect will be deleted as soon as processing is no \r\n\r\nlonger necessary. However, we must observe retention periods under tax and commercial law.<br \/><\/p>\n<p><b>Contact inquiries \/ contact possibility<\/b><br \/><\/p>\n<p>If you contact us via contact form or e-mail, the data you provide \r\nwill be used to process your request. Providing the data is necessary \r\nfor processing and answering your inquiry - \r\n\r\nwithout their provision we cannot answer your inquiry or, if necessary, \r\nonly to a limited extent.<br \/><br \/>The legal basis for this processing is Art. 6 para. 1 lit. b) GDPR.<br \/><br \/>Your\r\n data will be deleted if your inquiry has been finally answered and \r\nthere is no legal obligation to keep your data safe, e.g. in the case of\r\n a possible subsequent contract \r\n\r\nprocessing.<br \/><\/p><h4>User contributions, comments and ratings<\/h4>\n<p>We offer you the opportunity to publish questions, answers, \r\nopinions or evaluations on our website, hereinafter referred to as \r\n\"articles\" only. If you make use of this offer, we will \r\n\r\nprocess and publish your contribution, the date and time of submission \r\nand the pseudonym you may use.<br \/><br \/>The legal basis for this is Art. 6\r\n para. 1 lit. a) GDPR. You may revoke \r\n\r\nyour consent at any time with effect for the future pursuant to Art. 7 \r\npara. 3 GDPR. All you have to do is inform us of your revocation.<br \/><br \/>In\r\n addition, we also process your IP \r\n\r\naddress and e-mail address. The IP address is processed because we have a\r\n legitimate interest in taking or supporting further action if your \r\ncontribution infringes the rights of third \r\n\r\nparties and\/or is otherwise unlawful.<br \/><br \/>In this case, the legal basis is Art. 6 para. 1 lit. f) GDPR. Our legitimate interest lies in legal defence, if necessary.<\/p><h4>Google \r\n\r\nAnalytics<\/h4>\n<div>We use Google Analytics on our website. This is a web analysis \r\nservice of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA \r\n94043 USA, hereinafter only called \"Google\".<br \/><br \/>Through certification according to the EU-US privacy shield (\"EU-US Privacy Shield\")\r\n  \r\n  \r\n  \r\n  \r\n  \r\n  \r\n  \r\n  \r\n  \r\n  \r\n  \r\n  \r\n  \r\n  \r\n  \r\n  <\/div>\n<div><br \/>\n<\/div>\n<div><a href=\"https:\/\/www.privacyshield.gov\/participant?id=a2zt000000001L5AAI&amp;status=Active\" rel=\"noopener noreferrer\" target=\"_blank\">https:\/\/www.privacyshield.gov\/participant?\r\n\r\nid=a2zt000000001L5AAI&amp;status=Active<\/a>\n<\/div>\n<div><br \/>\n<\/div>\n<p>Google guarantees that the EU's data protection regulations will also be observed when processing data in the USA.<br \/><br \/>The\r\n Google Analytics service is used to analyse the usage \r\n\r\nbehaviour of our website. The legal basis is Art. 6 para. 1 lit. f) \r\nGDPR. Our legitimate interest lies in the analysis, optimization and \r\neconomic operation of our Internet presence.<br \/><br \/>Usage and \r\nuser-related information, such as IP address, location, time or \r\nfrequency of the visit to our website, are transmitted to a Google \r\nserver in the USA and stored there. \r\n\r\nHowever, we use Google Analytics with the so-called anonymisation \r\nfunction. With this function Google shortens the IP address already \r\nwithin the EU or the EEA.<br \/><br \/>The data \r\n\r\ncollected in this way is in turn used by Google to provide us with an \r\nevaluation of the visit to our website and the usage activities there. \r\nThis data can also be used to provide other \r\n\r\nservices related to the use of our Internet presence and the use of the \r\nInternet.<br \/><br \/>Google states that it will not connect your IP address to other data. In addition, Google \r\n\r\nkeeps<\/p>\n<p><a href=\"https:\/\/www.google.com\/intl\/de\/policies\/privacy\/partners\" rel=\"noopener noreferrer\" target=\"_blank\">https:\/\/www.google.com\/intl\/de\/policies\/privacy\/partners<\/a><\/p>\n<p>Further information on data protection law is available to you, e.g. also on the possibilities to prevent the use of data.<br \/><br \/>In addition, Google offers under<\/p>\n<p><a href=\"https:\/\/tools.google.com\/dlpage\/gaoptout?hl=de\" rel=\"noopener noreferrer\" target=\"_blank\">https:\/\/tools.google.com\/dlpage\/gaoptout?hl=de<\/a><\/p>\n<p>a so-called deactivation add-on together with further information. \r\nThis add-on can be installed with the most popular Internet browsers and\r\n offers you further control over the data \r\n\r\nthat Google collects when you visit our website. The add-on informs \r\nGoogle Analytics' JavaScript (ga.js) that information about visits to \r\nour website should not be transmitted to Google \r\n\r\nAnalytics. However, this does not prevent information from being \r\ntransmitted to us or to other web analysis services. Whether and which \r\nother web analysis services are used by us, you will \r\n\r\nof course also find out in this data protection declaration.<br \/><\/p><h4>Google reCAPTCHA<\/h4>\n<p>In our website we use Google reCAPTCHA to check and avoid \r\ninteractions on our website by automated access, e.g. by so-called bots.\r\n This is a service of Google LLC, 1600 Amphitheatre \r\n\r\nParkway, Mountain View, CA 94043 USA, hereinafter only called \"Google\".<br \/><br \/>Through certification according to the EU-US privacy shield (\"EU-US Privacy Shield\")<\/p>\n<p><a href=\"https:\/\/www.privacyshield.gov\/participant?id=a2zt000000001L5AAI&amp;status=Active\" rel=\"noopener noreferrer\" target=\"_blank\">https:\/\/www.privacyshield.gov\/participant?\r\n\r\nid=a2zt000000001L5AAI&amp;status=Active<\/a><\/p>\n<p>Google guarantees that the EU's data protection regulations will also be observed when processing data in the USA.<br \/><br \/>Through\r\n this service Google can determine from which \r\n\r\nwebsite a request is sent and from which IP address you use the \r\nso-called reCAPTCHA input box. In addition to your IP address, Google \r\nmay collect other information necessary to provide and \r\n\r\nguarantee this service.&nbsp;&nbsp; <br \/><br \/>The legal basis is Art. 6 \r\npara. 1 lit. f) GDPR. Our legitimate interest lies in the security of \r\nour Internet presence and in the prevention \r\n\r\nof unwanted, automated access in the form of spam or similar.<br \/><br \/>Google offers under<\/p>\n<p><a href=\"https:\/\/policies.google.com\/privacy\" rel=\"noopener noreferrer\" target=\"_blank\">https:\/\/policies.google.com\/privacy<\/a><\/p>\n<p>provides further information on the general handling of your user data.<br \/><\/p>\n<div><h4>Olark<\/h4>\n<\/div>\n<div>We use a live chat tool that allows our website visitors to \r\neasily contact our staff. The aim is that the visitors of our website \r\ncan ask questions without delay and that these can be answered quickly \r\nor that the customers receive purchase advice. The data of the customer \r\ninquiry and contact data are recorded and stored. Only in this way can \r\nwe process the desired contact request in a meaningful way. For this we \r\nneed the customer name as well as the e-mail address. These data will \r\nnot be passed on to third parties without your express consent.<br \/><br \/>The\r\n data entered in the chat window will only be processed on the basis of \r\nyour consent (Art. 6 para. 1 lit. a DSGVO). You can revoke this \r\npermission at any time by sending us an informal e-mail. The legality of\r\n the data processing carried out until the revocation remains unaffected\r\n by the revocation. <br \/>\n<\/div>\n<div><br \/>\n<\/div>The provider of the software used is Olark, 205 \u00bd N Main St. Ann\r\n Arbor, MI 48104, USA. Olark participates in the EU-US data protection \r\nshield agreement and the \"Swiss-US Privacy Shield\" agreement and is \r\ncertified for compliance with them. See the following link:<u><a href=\"https:\/\/www.privacyshield.gov\/participant?id=a2zt000000000eaAAA\" rel=\"noopener noreferrer\" target=\"_blank\"> https:\/\/www.privacyshield.gov\/participant?id=a2zt000000000eaAAA<\/a><\/u>\n<div><br \/>\n<\/div>\n<div>In addition, Blue Level GmbH has concluded a contract with Olark \r\nfor order data processing in accordance with the EU standard contract \r\nclauses. <br \/>\n<\/div>\n<div><h4>YouTube<\/h4>\n<div>We use YouTube on our website. This is a video portal of \r\nYouTube LLC, 901 Cherry Ave, 94066 San Bruno, CA, USA, hereinafter \r\nreferred to as \"YouTube\".<br \/><br \/>YouTube is a \r\n\r\nsubsidiary of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, hereinafter referred to as \"Google\".<br \/><br \/>Through certification according to the EU-US privacy \r\n\r\nshield (\"EU-US Privacy Shield\")\r\n    \r\n    \r\n    \r\n    \r\n    \r\n    \r\n    \r\n    \r\n    \r\n    \r\n    \r\n    \r\n    \r\n    \r\n    \r\n    <\/div>\n<div><br \/>\n<\/div>\n<div><a href=\"https:\/\/www.privacyshield.gov\/participant?id=a2zt000000001L5AAI&amp;status=Active\" rel=\"noopener noreferrer\" target=\"_blank\">https:\/\/www.privacyshield.gov\/participant?\r\n\r\nid=a2zt000000001L5AAI&amp;status=Active<\/a>\n<\/div>\n<div><br \/>\n<\/div>\n<div>Google and its subsidiary YouTube guarantee that the data \r\nprotection regulations of the EU will also be observed when processing \r\ndata in the USA.<br \/><br \/>We use YouTube in \r\n\r\nconjunction with the \"Advanced Privacy Mode\" feature to show you videos.\r\n The legal basis is Art. 6 para. 1 lit. f) GDPR. Our legitimate interest\r\n lies in improving the quality of our \r\n\r\nInternet presence. According to YouTube, the \"Extended data protection \r\nmode\" function means that the data specified below will only be \r\ntransmitted to the YouTube server if you actually \r\n\r\nstart a video.<br \/><br \/>Without this \"Extended Privacy Policy\", a \r\nconnection to the YouTube server in the USA will be established as soon \r\nas you access one of our Internet pages on which \r\n\r\na YouTube video is embedded.<br \/><br \/>This connection is required in order\r\n to be able to display the respective video on our website via your \r\nInternet browser. In the course of this, \r\n\r\nYouTube will at least record and process your IP address, the date and \r\ntime as well as the website you visited. In addition, a connection to \r\nthe Google advertising network \"DoubleClick\" is \r\n\r\nestablished.<br \/><br \/>If you are logged in to YouTube at the same time, \r\nYouTube will assign the connection information to your YouTube account. \r\nIf you wish to prevent this, you must \r\n\r\neither log out of YouTube before visiting our website or make the \r\nappropriate settings in your YouTube user account.<br \/><br \/>For the \r\npurpose of functionality and analysis of usage \r\n\r\nbehavior, YouTube permanently stores cookies via your Internet browser \r\non your terminal. If you do not agree to this processing, you have the \r\noption of preventing the storage of cookies by \r\n\r\nsetting it in your Internet browser. You will find more detailed \r\ninformation on this under \"Cookies\" above.<br \/><br \/>Further information about the collection and use of data as well as \r\n\r\nyour rights and protection options in this regard is held by Google in the databases listed under<br \/>\n<\/div>\n<div><br \/>\n<\/div>\n<div><a href=\"https:\/\/policies.google.com\/privacy\" rel=\"noopener noreferrer\" target=\"_blank\">https:\/\/policies.google.com\/privacy<\/a>\n<\/div>\n<div><br \/>\n<\/div>\n<div>retrievable data protection information.<br \/>\n<\/div>\n<\/div><h4>Google AdWords mit Conversion-Tracking<\/h4>\n<div>In our website we use the advertising component Google AdWords \r\nand the so-called conversion tracking. This is a service of Google LLC, \r\n1600 Amphitheatre Parkway, Mountain View, CA \r\n\r\n94043 USA, hereinafter only called \"Google\".<br \/><br \/>Through certification according to the EU-US privacy shield (\"EU-US Privacy Shield\")\r\n  \r\n  \r\n  \r\n  \r\n  \r\n  \r\n  \r\n  \r\n  \r\n  \r\n  \r\n  \r\n  \r\n  \r\n  \r\n  <\/div>\n<div><br \/>\n<\/div>\n<div><a href=\"https:\/\/www.privacyshield.gov\/participant?id=a2zt000000001L5AAI&amp;status=Active\" rel=\"noopener noreferrer\" target=\"_blank\">https:\/\/www.privacyshield.gov\/participant?\r\n\r\nid=a2zt000000001L5AAI&amp;status=Active<\/a>\n<\/div>\n<div><br \/>\n<\/div>\n<div>Google guarantees that the EU's data protection regulations will also be observed when processing data in the USA.<br \/><br \/>We\r\n use the conversion tracking for the targeted \r\n\r\nadvertising of our offer. The legal basis is Art. 6 para. 1 lit. f) \r\nGDPR. Our legitimate interest lies in the analysis, optimization and \r\neconomic operation of our Internet presence.<br \/><br \/>If you click on an \r\nad placed by Google, the conversion tracking we use stores a cookie on \r\nyour device. These so-called conversion cookies expire after 30 days and\r\n do not serve your \r\n\r\npersonal identification.<br \/><br \/>If the cookie is still valid and you \r\nvisit a specific page of our website, both we and Google can evaluate \r\nthat you clicked on one of our ads placed on \r\n\r\nGoogle and that you were then forwarded to our website.<br \/><br \/>Google \r\nuses the information collected in this way to compile statistics for us \r\nabout visits to our website. In addition, \r\n\r\nwe receive information about the number of users who clicked on our \r\nadvertisement(s) as well as about the pages of our Internet presence \r\nthat are subsequently called up. Neither we nor \r\n\r\nthird parties who also use Google AdWords will be able to identify you \r\nin this way.<br \/><br \/>You can also prevent or restrict the installation of\r\n cookies by making the appropriate \r\n\r\nsettings in your Internet browser. At the same time, you can delete \r\ncookies that have already been saved at any time. However, the steps and\r\n measures required depend on the Internet \r\n\r\nbrowser you are using. If you have any questions, please use the help \r\nfunction or documentation of your Internet browser or contact its \r\nmanufacturer or support.<br \/><br \/>Furthermore, \r\n\r\nGoogle also offers under\r\n  \r\n  \r\n  \r\n  \r\n  \r\n  \r\n  \r\n  \r\n  \r\n  \r\n  \r\n  \r\n  \r\n  \r\n  \r\n  <\/div>\n<div><br \/>\n<\/div>\n<div>\n<p><a href=\"https:\/\/services.google.com\/sitestats\/de.html\" rel=\"noopener noreferrer\" target=\"_blank\">https:\/\/services.google.com\/sitestats\/de.html<\/a><\/p>\n<p><a href=\"https:\/\/www.google.com\/policies\/technologies\/ads\/\" rel=\"noopener noreferrer\" target=\"_blank\">http:\/\/www.google.com\/policies\/technologies\/ads\/<\/a>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.google.de\/policies\/privacy\/\" rel=\"noopener noreferrer\" target=\"_blank\">http:\/\/www.google.de\/policies\/privacy\/<\/a><\/p>\n<p>provides further information on this topic and in particular on the possibilities of preventing the use of data.<br \/><\/p>\n<\/div>\n<div><br \/>\n<\/div>\n<\/div><a href=\"https:\/\/www.ratgeberrecht.eu\/leistungen\/muster-datenschutzerklaerung.html\" rel=\"noopener noreferrer\" target=\"_blank\">Muster-Datenschutzerkl\u00e4rung<\/a> der <a href=\"https:\/\/www.ratgeberrecht.eu\/\" rel=\"noopener noreferrer\" target=\"_blank\">Anwaltskanzlei Wei\u00df &amp; Partner<\/a>        <\/div>\n    <\/div>\n    \n","protected":false},"excerpt":{"rendered":"","protected":false},"author":9,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"content_context":[71],"page_role":[],"class_list":["post-8403","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"","yoast_head_json":[],"_links":{"self":[{"href":"https:\/\/shop-ch.webrakete.ch\/en\/wp-json\/wp\/v2\/pages\/8403","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shop-ch.webrakete.ch\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/shop-ch.webrakete.ch\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/shop-ch.webrakete.ch\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/shop-ch.webrakete.ch\/en\/wp-json\/wp\/v2\/comments?post=8403"}],"version-history":[{"count":1,"href":"https:\/\/shop-ch.webrakete.ch\/en\/wp-json\/wp\/v2\/pages\/8403\/revisions"}],"predecessor-version":[{"id":8454,"href":"https:\/\/shop-ch.webrakete.ch\/en\/wp-json\/wp\/v2\/pages\/8403\/revisions\/8454"}],"wp:attachment":[{"href":"https:\/\/shop-ch.webrakete.ch\/en\/wp-json\/wp\/v2\/media?parent=8403"}],"wp:term":[{"taxonomy":"content_context","embeddable":true,"href":"https:\/\/shop-ch.webrakete.ch\/en\/wp-json\/wp\/v2\/content_context?post=8403"},{"taxonomy":"page_role","embeddable":true,"href":"https:\/\/shop-ch.webrakete.ch\/en\/wp-json\/wp\/v2\/page_role?post=8403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}